When it comes to your website traffic, you can not afford to turn people away with a broken web page. If your website visitor mistypes a url or clicks on a broken link, utilizing a custom 404 page is a great way to keep them engaged and navigating through your website.Read More
Your website can make or break a customer’s first impression of your business. Not only the way your website looks, but the way it functions, how quickly it loads, and the ease of your website navigation. And while many people will tell you everything you need to do with your website, there isn’t a lot of advice about what NOT to do with your website to set your business up for success. In this article, we’ll give you an overview of the top website mistakes you can make no matter if you choose to do-it-yourself or hire a professional.Read More
Website pop-ups have gotten a bad rap over the years, however used intelligently this tool can be beneficial to your website marketing efforts. With a little forethought, strategy and creative design, you can use pop-ups to your advantage without annoying your customers or having a negative impact on your SEO. We’ll explore the good, the bad and the ugly of website pop-ups in the following article.Read More
If you have a website for your business, it’s likely at some point you’ve heard someone mention Google Analytics along the way. You probably even have an account and have it installed on your website. But is that as far as it goes? Do all of those numbers and graphs scare you so you run the other direction thinking you don’t need that data anyways? Well then this article is for you. We’re going to break down Google Analytics into its simplest form and help you understand the basic metrics so that you can start measuring the success of your website efforts.Read More
You may have heard buzz around the interwebs that Squarespace isn’t as good for SEO, however a number of well-known brands like Bonobos, Lyft, Off Broadway and Kendra Scott trust Squarespace for their website needs.
So if Squarespace is good enough for them then why wouldn’t it be good enough for you? The SEO capabilities for Squarespace have grown by leaps and bounds over the past year and not only are the SEO features more user-friendly than their CMS competitors, they are just as customizable.Read More